columbia-edu.pp.ua

How Game Marketing Strategies Have Evolved in the Digital Age

This paper presents a sociocultural analysis of the representation of gender, race, and identity in mobile games. It explores how mobile games construct social identities through character design, narrative framing, and player interaction. The research examines the ways in which game developers can either reinforce or challenge societal stereotypes and cultural norms, with a particular focus on gender dynamics in both player avatars and character roles. Drawing on critical theories of representation, postcolonial studies, and feminist media studies, the study explores the implications of these representations for player self-perception and broader societal trends related to gender equality and diversity.

Walter Hughes CEO and Founder

How Game Marketing Strategies Have Evolved in the Digital Age

This research examines the integration of mixed reality (MR) technologies, combining elements of both augmented reality (AR) and virtual reality (VR), into mobile games. The study explores how MR can enhance player immersion by providing interactive, context-aware experiences that blend the virtual and physical worlds. Drawing on immersive media theories and user experience research, the paper investigates how MR technologies can create more engaging and dynamic gameplay experiences, including new forms of storytelling, exploration, and social interaction. The research also addresses the technical challenges of implementing MR in mobile games, such as hardware constraints, spatial mapping, and real-time rendering, and provides recommendations for developers seeking to leverage MR in mobile game design.

Alice Coleman CEO and Founder

2025.2.23

Virtual Relationships: Friendships and Connections in Online Gaming

This research investigates the ethical and psychological implications of microtransaction systems in mobile games, particularly in free-to-play models. The study examines how microtransactions, which allow players to purchase in-game items, cosmetics, or advantages, influence player behavior, spending habits, and overall satisfaction. Drawing on ethical theory and psychological models of consumer decision-making, the paper explores how microtransactions contribute to the phenomenon of “pay-to-win,” exploitation of vulnerable players, and player frustration. The research also evaluates the psychological impact of loot boxes, virtual currency, and in-app purchases, offering recommendations for ethical monetization practices that prioritize player well-being without compromising developer profitability.

Ronald Parker CEO and Founder

How Virtual Reality is Shaping the Future of Mobile Gaming

This study investigates how mobile games can encourage physical activity among players, focusing on games that incorporate movement and exercise. It evaluates the effectiveness of these games in promoting health and fitness.

Frank James CEO and Founder

Mobile Games and Emotional Well-Being: Can They Improve Mental Health?

This study examines the growing trend of fitness-related mobile games, which use game mechanics to motivate players to engage in physical activities. It evaluates the effectiveness of these games in promoting healthier behaviors and increasing physical activity levels. The paper also investigates the psychological factors behind players’ motivation to exercise through games and explores the future potential of fitness gamification in public health campaigns.

Katherine Foster CEO and Founder

Gaming Legacies: Iconic Characters and Franchises

This research explores how storytelling elements in mobile games influence player engagement and emotional investment. It examines the psychological mechanisms that make narrative-driven games compelling, focusing on immersion, empathy, and character development. The study also assesses how mobile game developers can use narrative structures to enhance long-term player retention and satisfaction.

Kathleen Simmons CEO and Founder

The Impact of Gaming on Spatial Awareness

Virtual reality transports players to alternate dimensions, blurring the lines between reality and fiction, and offering glimpses of futuristic realms yet to be explored. Through immersive simulations and interactive experiences, VR technology revolutionizes gaming, providing unprecedented levels of immersion and engagement. From virtual adventures in space to realistic simulations of historical events, VR opens doors to limitless possibilities, inviting players to step into worlds beyond imagination.

Dorothy King CEO and Founder

Trending

How Game Marketing Strategies Have Evolved in the Digital Age

How Game Marketing Strategies Have Evolved in the Digital Age

Virtual Relationships: Friendships and Connections in Online Gaming

How Virtual Reality is Shaping the Future of Mobile Gaming

Mobile Games and Emotional Well-Being: Can They Improve Mental Health?

Gaming Legacies: Iconic Characters and Franchises

The Impact of Gaming on Spatial Awareness

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